From Silos to a Global Centralized Support Team Operating 24/7

Gourmet Ads, a food advertising platform representing premium food and wine publishers, was operating with a fragmented operations model and needed a scalable support structure to meet business demand. Over a few short months, they partnered with Satellite Office to build a centralized team and support hub in the Philippines with 0% turnover in 5 years, providing 24/7 support to their customers.

“We don’t see it as offshoring; it’s just our Philippines office. The relationship is deeper than business. It’s a partnership.”

— Benjamin Christie, Founder & President, Gourmet Ads  

About Gourmet Ads

  • Industry: Digital media (food advertising) – represents premium food and wine publishers
  • Roles offshored: 6 offshore team members
  • Offshore functions: Ad Operations, Sales Support, Account Management, Reporting and Data

 

Challenge

  • Fragmented operations model, split between New York and India
  • RFP response time lagging (3-4 days+), which impacted client service

  • Client service impacted by slow turnaround and time zone handovers

  • Needed a scalable support structure for growing international client base 
  • Desire for a long-term partner, not just a transactional outsourcing setup

Solution

  • Satellite Office helped Gourmet Ads move from a fragmented global model to a centralized offshore hub in the Philippines  
  • Core team (6 roles) built within months – With shared tools and rhythms, the entire business, from New York to Sydney, began operating as one connected unit
  • Senior hires added early to enable autonomous decision-making 

Key results

  • Turnaround time for RFPs cut from 3-4 days to same day delivery – more deals won due to faster response time
  • 24/7 support across global time zones – client queries solved within the hour
  • 0% staff turnover in 5+ years with Satellite Office – Junior staff promoted into leadership roles
  • Improved campaign delivery, strategy input, and innovation 
  • Centralized ad ops and sales into a single offshore team 

What roles were offshored?

What began as a small ad operations team quickly expanded into sales support, account management, and data functions. Within months, Gourmet Ads had a core team in place, supported by senior hires who enabled autonomy and faster decision-making. Over time, the Philippines team became embedded in every stage of the workflow — from RFPs to campaign delivery — evolving into a trusted, long-tenured extension of the global business.

Outsource by Role

Ad Operations

Manages end-to-end campaign setup, optimisation, and delivery, ensuring ads run smoothly and meet client performance goals.

Sales Development Representatives (SDRs)

Focus on prospecting, lead qualification, and pipeline growth, supporting the sales team with new opportunities.

Account Executives & Account Managers

Own client relationships, handle campaign planning, and provide ongoing support to deliver measurable results and maintain customer satisfaction.

Reporting & Data Support

Compile and analyse campaign performance data, providing insights and reporting that drive optimisation and strategic decision-making.

“The Filipino team doesn’t just do the job; they improve it. From day one, they were helping us think smarter, build better campaigns, and move faster. I’ve worked with offshore teams before, but this is different. It’s not outsourcing. It’s a second HQ.” 

— Benjamin Christie, Founder & President, Gourmet Ads 

A genuine partnership: Satellite Office and Gourmet Ads

With a centralized and empowered offshore team in place, Gourmet Ads saw measurable improvements across speed, service quality, talent development, and innovation.

The team’s consistency also delivered strategic depth. With zero staff turnover in over five years, several junior hires rose into leadership roles, including one now leading APEX Sales.

More than just maintaining performance, the Philippines team drove new innovation, suggesting campaign targeting improvements and even leading the development of a data product for Amazon sellers entirely offshore. 

Why Satellite Office

Your offshore team is one conversation away 

Book a free strategy call with our team and understand all the ins and outs of offshoring:

  • Understand your objectives and discuss roles to offshore
  • Answer all your questions on outsourcing
  • Discuss pricing and savings – you’ll leave with an estimate on savings, timeframes and kickoff plan for next steps

 

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